The key feature of GSM is the Subscriber Identity Module, commonly known as a SIM card, the SIM is a detachable smart card which contains the user’s subscription information and phone book. This allows the user to retain his or her information after switching handsets.

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Binoculars are used for general purpose, like sightseeing on a trip, kids enjoy sightseeing through them. Also many tourist attractions have installed pedestal-mounted, coin-operated binoculars to allow visitors to obtain a closer view of the attraction. They are also used for range finding, mostly binoculars have a range finding scale superimposed upon the view. This scale allows the user to find the distance of the object.

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Advertising is a technique used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way. it basically consists of the name of a product or service and the benefits of the product or service to the consumer, it is one of the most important or most preferred promotional activity by an organization to promote the sales of the product or service .AIDAS model of advertising is the most common and renowned model of advertising, AIDAS refers to Attention, Interest, Desire, Action and finally Satisfaction.  Most of organizations do their advertising through advertising agencies, and some organizations will have its own advertising departments.

Marketing mix

The marketing mix is the key concept of advertising, it consists of four basic components called the four P’s Product is the first P referring the actual product. Price refers the process of determining the value of a product. Place refers to the variables of getting the product to the consumer like distribution channels, market coverage and movement organization. The last P refers to Promotion which is the process of reaching the target market and convincing them to buy the product.

Kinds of advertising

There are different kinds in advertising like, advertising based on level of demand, based on objective, public service advertising, based on target audience, and timing of response. Advertising based on level of demand refers to the advertising focused on demand level like, primary demand or selective demand. Advertising based on objective refers to advertisement created on a particular objective. The name public service advertising itself explains its kind, this kind of advertising focuses on the social welfare of the nation or a community. Advertising based on target audience refers to advertisement created only for particular segment of audience on a single or multiple homogeneous features. Advertisement based on the timing of response refers to time factor   like, direct action or indirect action.

Classification of advertising

According to modern world, advertising is classified in to two type’s namely digital and physical advertising. Advertising through digital modes like television, radio, online etc are referred to digital advertising whereas, advertising through news papers, bill boards, in-store displays, street advertising and celebrity branding are referred to physical advertising.

Media of advertising

Another important factor in advertising is media of advertising; they are classified in to two namely indoor advertising media and outdoor advertising media. Under indoor advertising we have newspapers, television, radio, film advertising, online advertising and more. The indoor media got its own advantages and disadvantages; wide coverage, quick response, economical, flexibilities are its main advantages and short life, possibility of duplication are its disadvantages. Similarly under outdoor advertising we have posters, painted displays, hoardings, electric sign boards, travelling displays, sky writing and more. Even outdoor media got its own advantages and disadvantages; easy accommodations, wider and deeper appeal, economical are its advantages and heavy investments, reminder publicity only are its disadvantages. Improper selection of media leads to failure of advertisement.

Critisism

Advertising field is one of most important field where the income generation is very high, and also a creative field where we experience new, fresh and innovative ideas every day, advertisements creates not only awareness of product and service it also creates a image of product or service   among the consumers and ultimately generates more income to the organization, so organizations spend a lot on advertising.  Some of currents trends in advertising are niche marketing, diversification, global advertising, and new technology so on. Advertising can be seen as necessary for economic growth, but absolutely not without social costs, Unsolicited Commercial Email and other forms of spam have become a major nuisance to users of these services, In addition, advertising frequently exploits psychological pressure (for example, appealing to feelings of deficiency) on the intended consumer, which may be harmful are the major criticisms on advertising.

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